Do I need a DRTV Blog?
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Date: 01 Feb 2010 Views: 96 |
Reasons You Need a DRTV Blog
One reason you might need a DRTV blog is if you are advertising your products or services via direct response television. This type of DRTV blog will allow you to expand upon the information provided in your DRTV infomercials and support your customers. This is a great resource for those who purchase your product as well as for those who are considering making a purchase. When your DRTV blog has a following then new customers can find out all they want to know about a product before deciding to make a purchase.
Of course, you may have other reasons why you would want a DRTV blog and as long as you are willing to put in the effort and work to support it then there is no reason for you not to have one. Once you have a DRTV blog then you can update it with the information you need to sell your products and let your customers know what is going on. You may even choose to provide updates on new products as well as a lineup to your infomercial schedule. As long as you make your DRTV blog about your customers and what they want to know then you will benefit.
Think of having a DRTV blog as just one more way to interact with your customers. Many young, internet savvy consumers will prefer to dig deep into your product features and a DRTV blog can help them to find the information they seek.
To learn more about direct response television advertising, media, and DRTV, visit DRTV Agency A. Eicoff & Co - and check out their DRTV blog.
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Brand DRTV Agency Atomic Direct Creates Staffordshire Hoard Campaign Featuring Metal Detectors from White’s Electronics
Portland, OR – Atomic Direct has produced a new 30-second direct response television spot about the excitement of treasure hunting with metal detectors from White’s Electronics, the nation’s leading manufacturer of consumer metal detectors. The new spot features metal detecting enthusiast, Terry Herbert. Using a White’s detector, Herbert unearthed the Staffordshire Hoard, the largest Anglo-Saxon gold treasure ever found -- worth well over $2 million.
Herbert, of Burntwood, England, had no idea that metal detecting on a friend's farm would yield a treasure trove so vast it would change his life and rewrite 7th Century history. Herbert discovered a massive collection of Anglo-Saxon gold and silver crosses, sword decorations and other items. All told, the hoard included over 1,500 pieces.
For Herbert, who was unemployed at the time, scouring the farm in western Staffordshire with a metal detector was "more fun than winning the lottery.” The hoard has been officially declared "treasure" and, as governed by British law, will be sold to a British museum. Herbert and the farmer will split the value of the find.
“Metal detecting is a great hobby for active folks seeking fun and excitement. You never know what you’re going to find,” explained Atomic CEO and Founder Doug Garnett.
White’s ongoing DRTV campaign focuses on the hobby and the quality of White's metal detectors. Viewers are invited to call for a catalog or visit the White's website for more information. The spot can also be seen on White’s website at http://whiteselectronics.com/index.php. Atomic wrote and produced its first spot for White’s in 2003.
Atomic Direct specializes in brands, consumer strategy, infomercials, and driving sales with television. Atomic has developed DRTV campaigns for established brands like AT&T, AAA, DuPont and Rubbermaid as well as emerging brands like the Drill Doctor, White’s Electronics and Kreg Tool. For more information visit HYPERLINK "http://www.atomicdirect.com" www.atomicdirect.com.
Located in Sweet Home, Oregon, White’s Electronics is a world leader in the design and manufacture of metal detectors. For more information, visit HYPERLINK "http://www.whiteselectronics.com" www.whiteselectronics.com.